Why Some Big Tech Companies Still Split Their Stocks

Investors woke up to a rare sight on Monday: For the first time in more than seven years, Apple stock was set to trade under $100 a share

The sharp decline in share price was not the result of some apocalyptically bad news story about the company, but rather a previously announced 7-for-1 stock split that officially went into effect on Monday. The move is unusual both because of the 7-for-1 split structure — most stock splits tend to be 2-for-1 or 3-for-1 — but also because stock splits are not nearly as commonplace as they were a decade or so ago.