Twitter Launches Video-Sharing Feature With Visa, Adidas

Twitter appears to be experimenting with a new mobile ad feature with two World Cup advertisers, Visa and Adidas.

The feature, which Twitter had apparently tested with the film A Million Ways to Die in the West last month, lets you easily share a video ad when you use a hashtag. For instance, if you type "#visa" and then a space, you should see a paper clip prompt in your Twitter iOS app. Click on the icon and you can attach a video, which is an ad for Visa.

Adidas is testing a similar program with the hashtag #allin, which appears to lead to this video: Read more...