New Ticketmaster App Helps iPhone Users Buy the Best Seats

Ticketmaster, the world's biggest ticket seller, is giving iPhone users an advantage in buying the best seats.

The company’s first iOS redesign in 18 months became available Monday, and eliminates steps to buy tickets. Notably, with push notifications turned on, the app skips CAPTCHA, a security measure used to thwart bots that requires users to enter a series of letters and numbers shown in a distorted image.

Through the use of push notifications, Ticketmaster can tell that a single user — as opposed to automated software — is trying to buy a ticket, according to Mike Lane, the company's vice-president of mobile products. Read more...