Japanese Messaging App Line Opens Up to Advertisers

Line, the Japanese messaging app with more than 450 million users, has a message for the ad world: We're open for business.

The service, which is reportedly considering an IPO, announced a partnership Monday with Salesforce.com that would let advertisers target users via the service. Marketers have already had the ability to reach consumers on Line, but Salesforce now lets them include the messaging app in a dashboard with a suite of apps. The upshot: Line and possibly other messaging services may become just another channel for marketers, along with Facebook, Twitter and search

For marketers, the new dashboard will look like this: Read more...