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June 9, 2014 04:00 pm GMT
Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described as “SSP generation two.” OpenX offers a number of ad tools for online publishers, including an ad server, an ad exchange, and, following the acquisition of LiftDNA in 2012, an SSP (which helps publishers automate the sale of their… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lHAhXsxMcMQ/
With Its Demand Fusion Tech, OpenX Helps Publishers Take A Smarter Approach To Real-Time Bidding
Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described as “SSP generation two.” OpenX offers a number of ad tools for online publishers, including an ad server, an ad exchange, and, following the acquisition of LiftDNA in 2012, an SSP (which helps publishers automate the sale of their… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/lHAhXsxMcMQ/
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