Report: Google in Talks to Buy Streaming Service Songza for $15 Million

On the heels of Apple's $3 billion purchase of Beats, a report has emerged that Google is looking to make a much more modest acquisition in the same category.

The search giant is in talks to buy music streaming service Songza, which has 5.5 million active users, according to The New York Post, which cited two unnamed sources. Reps from Google and Songza could not be reached for immediate comment.

The six-year-old Songza specializes in curation by music experts that's designed to match your mood. The company has raised $6.7 million in total; last September, it raised $4.7 million and began developing native advertising for Vitaminwater, Taco Bell and Samsung, among others. The ads play during sponsored playlists of 50 to 60 songs that include a banner ad and a 15-second video. Read more...