Patrick Stewart, Aaron Paul Star in Twitter Documentary

Sir Patrick Stewart, Aaron Paul, Al Roker and some top ad and media execs star in a so-far-uncompleted documentary about Twitter that's intended for ad industry luminaries gathering in Cannes, France, this year.

The trailer below outlines the overall theme of the doc, which makes a case that Twitter has brought a real-time focus to the media world. "Essentially the message is that the creative process is becoming faster and more open," says Joel Lunefield, Twitter's VP of global brand strategy, told Mashable. "The culture has shifted to live."

Twitter Documentary: Project #LIVE (trailer) from TwitterHQ on Vimeo. Read more...