Pinterest Joins Facebook, Twitter in Battle for Small Business Advertisers

Pinterest is expanding its first major ad offering, Promoted Pins, to all businesses in hopes of capturing ad dollars from small and medium size businesses

San Francisco-based Pinterest announced on Thursday that all businesses will soon be able to pay to promote their content in search and category feeds on the service. Pinterest first rolled out promoted pins to paid advertisers in May, testing the program with a dozen large advertisers

The company is using what it calls a "do-it-yourself" tool that will enable smaller businesses to set up their own promotions moving forward. The company is testing the new tool with a handful of SMBs before a full launch, and other interested advertisers can apply for the program here. Advertisers will pay every time a user clicks on their ad Read more...