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June 5, 2014 05:00 pm GMT
Marketing performance management may not sound like the most exciting of businesses to be in at first glance, but there is a huge market for tools that help marketing teams plan, budget and analyze the performance of their campaigns. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/K1fLTFW-N1M/
Allocadia Raises A $7M Series A Round Led By Altos Ventures And iNovia For Its Marketing Performance-Management Service
Marketing performance management may not sound like the most exciting of businesses to be in at first glance, but there is a huge market for tools that help marketing teams plan, budget and analyze the performance of their campaigns. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/K1fLTFW-N1M/
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