Yes, You Should Care About Reaching Profitability

This article is part of DBA, a new series on Mashable that features insights from leaders in entrepreneurship, venture capital and management.

Among tech startups today, there's a general belief that they'll never actually have to achieve profitability. But not every company can count on getting bought by Facebook for a cool $19 billion

And, of course, those companies who don’t get bought by Amazon, Google or Facebook will have to fend for themselves. The best way to do this? Become profitable.

When do you need to become profitable?

Before you draw up a roadmap to profitability, it’s important to consider what type of business you are trying to build. Is it a smaller lifestyle company that you want to sustain for the long-term? Or is it a high-growth startup where you can afford burn through some cash building your product and customer base? Read more...