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June 3, 2014 12:35 am GMT
Ad tech company Marin Software, which went public last year, has made its first acquisition: it’s acquired Perfect Audience, a specialist in display and social network retargeting, for$22.8 million, with$5.4 million of that in cash and the restin common stock. The deal closed officially today. Marin Software already offers a platform for advertisers to run campaigns across a range… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/72GkkkjZ19E/
Marin Software Buys Social Retargeting Co. Perfect Audience For $23M
Ad tech company Marin Software, which went public last year, has made its first acquisition: it’s acquired Perfect Audience, a specialist in display and social network retargeting, for$22.8 million, with$5.4 million of that in cash and the restin common stock. The deal closed officially today. Marin Software already offers a platform for advertisers to run campaigns across a range… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/72GkkkjZ19E/
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