TV on Twitter: Starz Is Debuting Full 'Power' Episode in New Video Feature

Starz will premiere its new crime drama Power on Twitter, using the social platform's new in-line video feature that allows one-touch playback via Twitter Cards.

The full episode will appear in a tweet at midnight Saturday well before the show's June 7 television debut, a digital-first strategy other TV networks have adopted over the years, though this will be the first time a series will launch through Twitter's in-line video feature.

Starz on Friday already tweeted the premiere's 5-minute opening scene to attract more eyeballs to the midnight tweet. The scene begins Power's storyline, which will unravel in two very contrasting settings — New York's club scene and the viscous drug trade. Read more...