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Cadillac's Dud: Electric Hybrid Sales Tank
The people have spoken, and they don't want an expensive electric car that's not a Tesla.
General Motors has tried to beckon a similar customer with its hybrid electric ELR. The model, which sports a retuned version of the Chevrolet Volt engine, can hit a top speed of 100 miles per hour and an all-electric range of 35 miles. The suggested retail price: $76,000.
Not many have taken up GM on its offer. GM has sold just 241 ELRs this year, according to Fortune. The company sold 61 of the models last month, the report claims
David Caldwell, a GM rep, told Mashable that while he didn't have figures handy, those figures sounded "about right" — at least for sales through the end of April. When asked if that figure was disappointing, he replied, "I don't think we know what to expect. I don't know that any of us would have a reliable expectation that matters." Read more...
More about Cadillac, Gm, Business, Marketing, and Cadillac ElrOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/d-E_DoYL8kY/
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