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May 28, 2014 08:27 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_jdSVMv7zFY/
Datalogix Raises $45 Million Series C To Pipe Offline Purchase Data To Facebook And Twitter
Social networks have to prove return on investment to get advertisers to buy bigger campaigns, so they turn to Datalogix to tell them when ads drive brick-and-mortar sales. Datalogix has become a critical cog in Facebook and Twitter’s monetization engines, allowing it to raise a new $45 million Series C round led by Wellington Management Company. The company says revenue has grown 50%… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/_jdSVMv7zFY/
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