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May 28, 2014 08:27 pm GMT

Datalogix Raises $45 Million Series C To Pipe Offline Purchase Data To Facebook And Twitter

datalogix-featureSocial networks have to prove return on investment to get advertisers to buy bigger campaigns, so they turn to Datalogix to tell them when ads drive brick-and-mortar sales. Datalogix has become a critical cog in Facebook and Twitter’s monetization engines, allowing it to raise a new $45 million Series C round led by Wellington Management Company. The company says revenue has grown 50%… Read More

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