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May 28, 2014 11:57 pm -04

$1 Million in 1 Day: 'Reading Rainbow' Kickstarter Earns Pot of Gold

Reading-rainbow-kickstarter-levar-burton

You did it, Internet readers. In just half a day, LeVar Burton's Reading Rainbow campaign to raise $1 million on crowdfunding website Kickstarter has reached its seven-figure goal.

The money from nearly 23,000 donors will be used to bring Burton's cult TV classic to a new generation of readers by building a web version for families at home, creating a classroom version for teachers and providing free access to it for schools in need.

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The online campaign, fueled by buzz generated on social media, surpassed $1 million shortly before 8 p.m. ET on Wednesday. Burton, the creator and host of PBS' series Reading Rainbow from 1983 to 2006, launched the Kickstarter project earlier in the day. Read more...

More about Books, Entertainment, Tv, Education, and Levar Burton

Original Link: http://feeds.mashable.com/~r/Mashable/~3/K3udlgIWPIY/

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