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May 27, 2014 10:36 pm GMT
Twitter’s MoPub will integrate with Omnicom’s programmatic ad purchasing product in a two-yeardeal valued at $230 million.According to AdAge, the agreementincludes a “‘first look’ at mobile-ad units created by Twitter.”The Omnicom deal could indicatethat Twitter’s purchase of MoPub, a $350 million bet into the mobile space, wasn’t a… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lNZMrxSDF_s/
Twitter Lands $230M Deal With Omnicom
Twitter’s MoPub will integrate with Omnicom’s programmatic ad purchasing product in a two-yeardeal valued at $230 million.According to AdAge, the agreementincludes a “‘first look’ at mobile-ad units created by Twitter.”The Omnicom deal could indicatethat Twitter’s purchase of MoPub, a $350 million bet into the mobile space, wasn’t a… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/lNZMrxSDF_s/
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