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May 25, 2014 11:54 pm GMT

Apples Expanded Your Verse Campaign Pitches iPad As Mobile Creation Tool

Screen Shot 2014-05-25 at 1.06.51 PMApple is releasing two new TV spots today, along with companion sections on its website. The spots will continue its ‘Your Verse’ advertising, which attempts to demonstrate the ways that the iPad can be used to create and ‘do’. The campaign consists of two new ‘YourVerse’ TV spots. The first focuses on composer Essa-Pekka Salonen, the principal conductor… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9rxIltx2uC0/

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