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May 24, 2014 12:00 am GMT
Editor’s note:Mark DiPaolais chairman and co-founder of inMarket. From concert venues to your neighborhood grocery store, beacons are ushering in an age of touchless, context-based mobile experiences for savvy consumers. There have been plenty of exciting announcements touting beacons in 2014, and enormous interest in the field. However, there is also confusion about how to actually… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vQI3WMRmhp8/
5 Questions For Beacon Providers
Editor’s note:Mark DiPaolais chairman and co-founder of inMarket. From concert venues to your neighborhood grocery store, beacons are ushering in an age of touchless, context-based mobile experiences for savvy consumers. There have been plenty of exciting announcements touting beacons in 2014, and enormous interest in the field. However, there is also confusion about how to actually… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/vQI3WMRmhp8/
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