The 'Golden Circle' Is the Key to Inspiring Marketing

This post was inspired by Simon Sinek's now famous TED talk in which he discusses how great leaders inspire action. The video has garnered more than 2.5 million views and is the second-most-viewed TED talk of all time.

Start With the Why

Simon Sinek, an ex-advertising executive and author, is perhaps best known for his concept of the Golden Circle. The concept revolves around the thought leadership and messaging approach utilized by some of the world's most exciting leaders and brands — the Wright Brothers, Apple, and Martin Luther King Jr. — which, as Sinek puts it, "starts with the why."

According to Sinek, most people communicate by starting with the "what" they do aspect and eventually work their way back to talk about "how" and "why" they do what they do. Read more...