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May 22, 2014 12:14 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/WhMNmukYczo/
Why 3M's Marketing Sticks With Millennials and DIY'ers
3M has always been known as one of America's most innovative companies. In its 112-year history, the consumer packaged goods giant has introduced a variety of consumer and business-facing products.
See also: Fashioning Cool: How Gap Bounced Back
Some you've probably heard of, like Post-it notes and Scotch tape
Others you might not be as familiar with, like the first hypoallergenic surgical tape (invented by 3M in 1960) or the now ubiquitous Thinsulate thermal insulation, designed by the company in 1979
Those are just four of 3M's 50,000+ product lines. Its marketers, of course, don't expect you to know them all. Even if you were aware of a dozen products, 3M's work would not be finished, they tell Mashable. Read more...
More about B2b Marketing, 3m, Supported, and MadvertisingOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/WhMNmukYczo/
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