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May 22, 2014 02:47 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/lb_WGQT_P4Y/
Lithium Reveals its $200 Million Plan for Klout
Lithium Technologies, the company that runs a social customer-service platform for businesses such as Spotify, Sephora and Skype, finally revealed how it plans to use its recent Klout acquisition
Lithium CEO Rob Tarkoff announced Klout would be playing a major role in the "new Lithium," and debuted two new offerings: Klout Products and Klout Pop-Up Communities
"We believe Lithium had to go beyond what we were providing," Tarkoff said during his keynote address at the company's Linc'14 conference in San Francisco Wednesday. "We had to increase significantly our investment on the consumer side. We had to bring together the notion of trusted content with trusted people who are known." Read more...
More about Business, Klout, Marketing, and Lithium TechnologiesOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/lb_WGQT_P4Y/
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