Surface Pro 3 Makes Microsoft’s Strategy Crystal Clear

The absence of something is often as telling as its existence. When Microsoft failed to unveil the rumored Surface Mini on Tuesday and instead delivered a 12-inch giant in the Surface Pro 3, one thing became crystal clear: Microsoft is focused on productivity first and the desires of lean-back consumers second.

Would it be accurate to characterize Microsoft as a productivity company? I asked a rather drained Panos Panay. Microsoft’s corporate VP for Surface had finished delivering “the goods,” so to speak, over an hour earlier, but was now caught in a maelstrom of mini-interviews about the new Surface Pro 3 tablet-laptop hybrid and what it means for Microsoft as a whole Read more...