Sorry, Haters: McDonald's Is Keeping Happy

Despite a fairly negative reaction to its introduction on social media on Monday, McDonald's says you'll be seeing a lot more of its new Happy mascot — just maybe not on social media.

Julie Wenger, senior director of U.S. marketing for McDonald's says Happy, which promotes the restaurant giant's kid-focused Happy Meals, will appear in a TV ad hitting in the U.S. on Friday. Happy will also be hard to miss at McDonald's locations, where he will grace point-of-purchase displays

"You will see Ronald and him in our TV communications and and in our restaurants and packaging and all of our communications," Wenger says. "We don't know if he'll be back in social media. His first seflie didn't convey his personality." Read more...