One Small Step for a Sports Drink, One Giant Leap for Advertising

One Japanese sports drink company is full of overachievers.

Otsuka Pharmaceutical Co., Ltd., wants to send its sports drink to the moon, and it's taking steps to do so: The company released a plan to launch a can of Pocari Sweat into space and onto the moon in 2015

The sports drink, in powder form, will be placed inside a specially made titanium can known as the "Lunar Dream Capsule."

With the help of Singapore-based Astroscale, a startup aimed at cleaning debris in space, the Pocari Sweat can is set to launch in October 2015.

From the outside, the lunar time capsule will look like a typical can of Pocari Sweat. But looks can be deceiving: The titanium can will be built to withstand vibrations during launch and extreme conditions on the moon's surface with the help and protection of 70 inner components. Read more...