'Dungeons & Dragons' Celebrates 40th Anniversary With Fiery New Logo

Tabletop gaming franchise Dungeons and Dragons unveiled a new look for its iconic logo Monday in honor of the 40th anniversary of battles won and lost with dice, pens and paper.

The new logo features a bigger focus on the classic ampersand, which is now a clearly defined dragon sporting fiery breath. The logo relaunch coincides with the first products being released for 5th Edition, the brand new rule-set for Dungeons and Dragons.

"Dungeons & Dragons tabletop RPG players have been used to seeing a new logo with the release of new editions, but never before have we seen such a dramatic evolution of the brand," Nathan Stewart, brand director for D&D at Wizards of the Coast told Mashable via email Read more...