Ad Agency Uses Malala Yousafzai Shooting to Sell Mattresses

In a new low in ghoulish marketing, an ad agency in India has used the shooting of Malala Yousafzai to sell mattresses.

Since the theme of the print campaign for Kurl-On mattresses is “bounce back,” a cartoon image of the young Pakistani activist being shot in the face by the Taliban and recovering to win a humanitarian award makes sense, right?

Don’t worry, no one else gets it either.

Ogilvy & Mather India, the agency responsible, has launched an internal investigation and apologized, saying, “We deeply regret this incident…and will take whatever corrective action is necessary.” Read more...