Would You Rather Wake Up to a Blaring Alarm or an Adorable Puppy?

If the Dalai Lama and Barack Obama already gave a shout-out to your ad campaign, what can you possibly do as an encore?

Keep spreading the love, says San Francisco-based ad agency Eleven Inc.

The agency, working for healthcare and hospital giant Dignity Health, just launched a new phase of its Hello Humankindness campaign. This time, the star is an app called Rise & Smile, which allows users to wake up to "small moments of joy" instead of obnoxious alarm tones. The app’s video content is crowdsourced from around the world; it includes images of adorable puppies, good deeds and happy grandmas. Read more...