How Does a 95-Year-Old Brand Stay Relevant in the Digital Era?

Conrad Hilton would have told you that a life well lived is one that includes a well-worn passport. For the marketing arm of the hotel empire that Hilton began in 1919, that philosophy is now manifest as a two-way conversation — brand and traveler in dialogue online.

"What's so exciting about marketing, for us, now, is that we haven't moved away from that vision," says Nancy Deck, vice president of portfolio and full service brand marketing for Hilton"Everything we do is intended to inspire people to travel for all kinds of reasons — whether that's going far away to Istanbul, or Seoul, or if that's going to a Hampton Inn near a lake in Oklahoma." Read more...