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May 7, 2014 12:36 am GMT

Aol Buys Marketing Analytics Company Convertro For $101M (Memo)

convertroA day before its quarterly results, AOL, owner of TechCrunch, has announced anotheracquisition to beef up its ad tech operations. It is buying Convertro, a marketing optimization platform, for $101 million –$89 million in cash, $2 million in converted stock awards and a $10 million earn-outover17 months. AOLsays that it will be integrating Convertro’sservice — which… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dMgUYARZkAo/

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