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May 5, 2014 10:28 pm GMT

As Cloud Upends Traditional IT Sales Channel, Software Companies Eye End Users

Man with laptop on top of rock with cloud in front of him.When I spoke to SugarCRM CTO Clint Oram last week, he sang a familiar refrain: The software sales process was changing profoundly from one which had been completely IT-focused to one centered on end users and business units -- and this was due in large part to the ease of deployment brought on by the cloud. Read More

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