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May 1, 2014 04:07 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kuxnkuZgvyU/
Visible Measures Launches Fabric, A Self-Serve Ad-Buying Platform For Content Marketers
Ad company Visible Measures is launching a new ad-buying platform called Fabric, which the company says is "the first of its kind to focus on native experiences" and other ads that consumers "opt in" to. Fabric is a demand side platform, which basically means that it allows advertisers to manage their data and buying on ad exchanges. Founder and CEO Brian Shin said it builds on a previous… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/kuxnkuZgvyU/
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