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May 1, 2014 03:34 pm GMT
Unified, which has created what it calls a "social operating platform," is announcing that it has acquired analytics startup Awe.sm.Unified offers tools for buying ads on social media, and for monitoring other ad-buying systems. Earlier this year it added business intelligence data for tracking broader trends in a companies' social ad spending. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xAM9NIdhYcA/
Social Marketing Company Unified Acquires Analytics Startup Awe.sm
Unified, which has created what it calls a "social operating platform," is announcing that it has acquired analytics startup Awe.sm.Unified offers tools for buying ads on social media, and for monitoring other ad-buying systems. Earlier this year it added business intelligence data for tracking broader trends in a companies' social ad spending. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/xAM9NIdhYcA/
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