Disney Wanted to Buy BuzzFeed, Report Says

Disney considered buying viral media website BuzzFeed but did not want to shell out the $1 billion asking price, according to a report.

Disney would later go with Maker Studios, the YouTube-centric video production company, according to Fortune.

Maker cost Disney $500 million, but could add another $450 million if the video producer hits certain incentive targets, bringing it close to the $1 billion asking price of BuzzFeed.

The acquisition of Buzzfeed would have given Disney a serious digital beachhead, particularly if it had also gone through with the Maker purchase. Read more...