How Popular Are Your Instagram Pics? Play the Game of Likes to Find Out

When you play the game of Likes, you win ... or you don't.

There just isn't a way to consistently predict how many Likes an image will garner on Instagram. You could have the most appetizing #foodporn, but if you didn't use the right hashtag, only your friends are likely to Like it. How lame.

Enter the Instagram Like Predictor. Created by Michelle Rial for The Bold italic, the predictor is equal parts flowchart and board game. This clever illustration will show you exactly how many of those precious Likes your latest 'gram that "basically is just a postcard" will accrue. Read more...