Brewer Blasts Beer Censors With 'Sorry Not Sorry' Letter

There are contrite and carefully-measured responses crafted by brands in the face of public relations problems. And then there's the press release issued Monday by BrewDog.

The 6 year-old Scottish brewer on Monday wrote a blistering NSFW response after Portman Group, a UK alcohol industry standards group, rejected BrewDog's Dead Pony Club ale on the grounds that the packaging encouraged antisocial behavior and binge drinking

BrewDog's reply, posted on its blog under the class hashtag #sorrynotsorry, is priceless:

On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a shit about today’s ruling. Indeed, we are sorry for never giving a shit about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance.

Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. Their raison d’être is to provide a diversion for the true evils of this industry, perpetrated by the gigantic faceless brands that pay their wages. Blinkered by this soulless mission, they treat beer drinkers like brain dead zombies and vilify creativity and competition. Therefore, we have never given a second thought to any of the grubby newspeak they disseminate periodically. Read more...