Samsung Galaxy S5 Ad Is Not a Traditional TV Spot

Samsung launched its first TV campaign for its recently-launched Galaxy S5 smartphone on Friday, emphasizing a new ultra HD camera and pitting it against the iPhone 5S.

The 60-second ad plays more like a product explainer than a typical commercial, but aims to show consumers how the device could be used to make "everyday moments better."

The spot spends the most time detailing its new camera features, which lets you enhance the picture quality before you snap a photo and select the focus after you take one. It has twice the resolution of the iPhone and plays up its fitness components, such as how it works with its S Health fitness tracking app and the Samsung Gear Fit wristband tracker, as well as how a heart-rate sensor is built into the smartphone Read more...