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April 25, 2014 10:03 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/Ofs0bNPIR4A/
Coming to Your Twitter Feed: Ads That Preview Company Websites
Twitter is making good on its promise to surface new types of ads this year
On Friday Twitter announced Website Cards, a new ad-unit that highlights a small photo, a line of text, and a URL to an advertiser's webpage. Twitter believes this combo of an image and a call to action will help drive more traffic for advertisers than a simple image and URL pairing, the company wrote on its blog
The new ad units will appear in user Timelines worldwide beginning Friday on both desktop and mobile
Twitter rolled out Website Cards Friday, a new type of ad unit
Image: Twitter Read more...
Original Link: http://feeds.mashable.com/~r/Mashable/~3/Ofs0bNPIR4A/
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