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19 Social Media Facts That Every Marketer Should Know
Most brands, by now, recognize the power of social media and understand it's not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and India. And more people these days own a mobile device than a toothbrush.
Erik Qualman, author of "Socialnomics" and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to consumers
See also: 10 Startups to Watch in 2014
While brands seek out their "Oreo"-moment with real-time marketing messages, they're now looking beyond just Facebook and Twitter. With the rise of Vine, companies are using the platform to promote their own products instead of relying a 30-second commercial spot, which makes sense considering the average human attention span is 7 seconds (just one second less than a goldfish). Read more...
More about Social Media Marketing, Branding, Business, Marketing, and FacebookOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/YW9TKAzmgaI/
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