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April 23, 2014 02:22 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JsB8vS3YUCA/
Xappmedia Raises $3M For Interactive Audio Ads
Xappmedia is announcing that it has raised $3 million in seed funding for its recently launched audio advertising platform. The first part of a Xappmedia spot can sound like a regular ad, but then it offers a call to action. For example, an ad for a flower company could begin with a promotional spiel, but then ask users whether they want to find out more, or buy flowers, or whatever not by… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/JsB8vS3YUCA/
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