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April 22, 2014 04:35 pm GMT
Chinese Android devices startup Xiaomi has taken a pair of scissors to its domain name as it prepares to ramp up its global expansion plans -- trimming those four tricky initial letters (for non-Chinese speakers) from the URL to create the shorter and altogether easier to pronounce, Mi.com. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YpgsvFBEyqs/
Xiaomi Trims Its Domain To Mi.com As It Eyes Faster Growth Outside China
Chinese Android devices startup Xiaomi has taken a pair of scissors to its domain name as it prepares to ramp up its global expansion plans -- trimming those four tricky initial letters (for non-Chinese speakers) from the URL to create the shorter and altogether easier to pronounce, Mi.com. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/YpgsvFBEyqs/
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