Google Follows Facebook, Twitter With App-Install Ads on YouTube

Since 2012, Facebook has wrung profits from app-install ads. This month, we saw Twitter follow Facebook's lead. Now Google is enhancing its app-install ads in search and adding them to YouTube.

The search giant announced on Tuesday that it will let app developers target Google's mobile customers based on the apps they have already downloaded

"For example, if you exercise regularly and use an app to measure how far you run, you might see an ad for an app that helps you measure the foods you eat and calories consumed," Jerry Dischler, VP of product management for Google's AdWords, wrote in a blog post. As a user, you're likely to see that ad within an app or via a relevant search Read more...