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April 22, 2014 05:28 pm GMT

Apple Marks Earth Day by Trolling Samsung in Newspaper Ad

Apple-earth-day-.jpg

Apple usually refrains from attacking its rivals in ads these days, but the company has made an exception for Earth Day.

A full-page ad in some newspapers on Tuesday invited competitors to copy its sustainability strategy the way they mimic the brand's designs:

See also: Apple v. Samsung Trial: 5 Things You Need to Know

Apple ad on back cover of this morning's Metro: 'There are some ideas we want every company to copy'pic.twitter.com/RNbgBNtjHZ

— David McClelland (@DavidMcClelland) April 22, 2014

Apple also overhauled its website for Earth Day with a similar image:

Screen Shot 2014-04-22 at 8.37.02 AM

Apple.com on Earth Day

Image: Apple Read more...

More about Advertising, Apple, Earth Day, Business, and Marketing

Original Link: http://feeds.mashable.com/~r/Mashable/~3/CDDdz6dA1gs/

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