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April 21, 2014 08:49 pm GMT

Birchbox Raises $60 Million to Shake Up the Beauty Industry

Birchbox

Birchbox, the popular ecommerce service for beauty products, announced Monday that it has raised $60 million in funding.

The Series B funding round was led by Viking Global Investors and brings Birchbox's total funding to date to just more than $70 millionFortune, which broke the news, reports that the latest funding round values Birchbox at around $485 million

See also: Can Birchbox Evolve Beyond Subscriptions?

From the start, the Birchbox team has tried to rethink the experience for customers discovering and making first-time purchases of beauty products online. During the holiday season last year, Birchbox's founders saw a notable uptick in traction among brands and consumers and decided it was time to raise additional funds to seize the momentum. Read more...

More about Startups, Birchbox, and Business

Original Link: http://feeds.mashable.com/~r/Mashable/~3/bsHNTEmewXk/

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