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April 20, 2014 12:00 am GMT

Why Your Favorite App Isnt Business-Related And How It Can Be

shutterstock_67933885Think about your favorite app. Let me guess. Its a consumer app -- something like Uber, Instagram or Pinterest. So what do we do to get business apps into that list of favorites? If we put the user experience first and incorporate utility, simplicity, engagement and emotion into our products, we can make work just as easy and delightful as posting a photo. Read More

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