Yahoo Sets Sights On Bumping Google From Apple's Mobile Products, Report Says

Yahoo's efforts to reinvent its search reportedly have some grand ambitions.

CEO Marissa Mayer wants to supplant Google as Apple's default search on mobile products, according to a report from Re/code.

If successful, the arrangement would prove a coup for Yahoo and drastically change the company's share of the search market, particularly in the rapidly growing mobile segment.

Mobile search is not only growing, it is moving away from desktop. If Yahoo were able to convince Apple to use its mobile search, it would grow its declining search share to the detriment of desktop competitors. Read more...