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Why Science Fiction Is the Wrong Model for the Imagining the Future
Self-driving cars, extreme life extension, and global wifi provided by weather balloons: Google makes projects that sound like science fiction into reality at its secretive research lab, Google X.
And that may be exactly the problem.
Google finally allowed a journalist, Fast Company's Jon Gertner,to profile Google X. His report is on newsstands (at least digital ones) today. The most interesting strategic detail he gleaned was Google's process for selecting Google X projects:
More about Reality, Development, Science Fiction, Autonomous Car, and Tech[T]here are three criteria that X projects share. All must address a problem that affects millions — or better yet, billions — of peopleAll must utilize a radical solution that has at least a component that resembles science fiction. And all must tap technologies that are now (or very nearly) obtainable. But to [Rich] DeVaul, the head of Rapid Eval, there's another, more unifying principle that connects the three criteria: No idea should be incremental. Read more...
Original Link: http://feeds.mashable.com/~r/Mashable/~3/vq4g3vd1Vvc/
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