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April 17, 2014 04:00 am GMT

Poof! Speakers Disappear at Bang & Olufsen's Concept Store

Bang-and-olufsen-1

If Admiral Ackbar had anything to say about Bang & Olufsen's new concept store in Midtown Manhattan, it would be, "It's a trap!"

See also: Apple to Open First Store in Turkey

That's because the high-end audio-visual company has designed its store as a lure. In the window are the shiny, seemingly affordable products from the company's sister brand, B&O PlayHeadphones, wireless speakers and earbuds are prominent ... and beckoning.

Bang & Olufsen

The front of the Bang & Olufsen concept store features products from the B&O Play brand.

Image: Mashable, Will Fenstermaker

But that's just stage one. Once an interested passerby enters, Bang & Olufsen snares them with the second zone: a wall where beautiful high-end speakers appear out of nowhere. Individual sections of the wall revolve to beautifully reveal models, such as the BeoLab 18 and BeoLab 17, and — thanks toWi-Fi — with no wires in sight. Read more...

More about Retail, Luxury, Speakers, Luxury Brands, and Tech

Original Link: http://feeds.mashable.com/~r/Mashable/~3/2SA25H5yGL4/

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