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April 17, 2014 05:01 pm GMT

Mobile Ads on Twitter Will Now Promote App Downloads

Twitter2.jpg2

You will soon start seeing ads on Twitter's mobile app for other apps.

The company announced a mobile app install suite on Thursday, which leverages Twitter's 2013 MoPub acquisition to let advertisers both on Twitter and off Twitter

Twitter officially announced the ad units on Thursday, but the news was reported in The Wall Street Journal weeks ago, and some Twitter users also reported seeing the ads earlier in the month. Twitter has been testing the ads with Spotify, Kabam, Deezer and HotelTonight

The ad unit is Twitter's latest attempt to monetize its existing user base. The company reported slowed growth in the fourth quarter, which spooked investors. However, Twitter's advertising efforts lag behind Facebook's. Facebook introduced mobile app install ads in June 2012, and while the company hasn't reported revenues from such ads, The Wall Street Journal reports that users downloaded 245 million apps last year after seeing ads for them in their News Feeds Read more...

More about Advertising, Twitter, and Business

Original Link: http://feeds.mashable.com/~r/Mashable/~3/RNsAkonCo7c/

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