It's Like RunKeeper, But for People Who Don't Run

RunKeeper is targeting non-athletes with its new iOS app, Breeze, which launches on Thursday. But unlike its flagship app that tracks activity during exercise, the company's latest app will track all your daily activity, not just during workouts.

Breeze functions much like a Fitbit, Nike+ Fuelband and other fitness trackers. It keeps tabs on your movements throughout the day, sets activity goals and provides detailed data on your progress.

But what sets it apart from other trackers is how it collects data. The app relies on motion data automatically collected by the iPhone 5S' M7 coprocessor, enabling the app to constantly monitor users' activity without putting extra strain on the device's battery. Read more...