Dude-Skewering Tequila Ad Has a Delicious Twist

For crying out loud, dude, just shut up and drink. Can’t a girl sip her cocktail in peace, without all that testosterone-fueled backslapping and showboating going on across the bar?

That’s the stereotype-busting twist in a new ad just launched for El Silencio, a top-shelf tequila brand with Hollywood connections and a “share the silence” hashtag.

In the video for this specially crafted mezcal, a group of nattily clad bros –- handsome young lions, one and all — are loudly toasting each other, puffing out their chests, “cranking it up and never living it down,” according to the self-important voice-of-God narrator Read more...